The SEVE Collection, a newly-launched apparel brand which celebrates the legacy of Severiano Ballesteros, has expanded its retail reach to 16 countries, including the UK and Japan.

To aid the brand’s expansion in the UK, the company has appointed Stephen Grant as its UK sales manager. With over 30 years of experience in the golf business, he brings a wealth of knowledge and a passion for the sport that aligns perfectly with the SEVE Collection’s values. His expertise will be instrumental in establishing the SEVE brand in the UK golf market. 

“We are thrilled to welcome Stephen to the SEVE Collection family,” said Fredric Kaijser, chief executive and co-founder of the SEVE Collection, which launched in July.

Grant added: “I am honoured to represent the SEVE Collection in the UK. The brand embodies the spirit and dedication of Severiano Ballesteros, whom I have admired and followed since he became such a big hero in the British Isles.” 

The SEVE Collection was also represented at The 2024 Open Championship held at Royal Troon, introducing the first collaboration between a player and a Major tournament.

By purchasing from the SEVE Collection, customers are also contributing to the Seve Ballesteros Foundation, a charity whose initiatives focus on brain cancer research and youth golf programmes. 

For more information about the SEVE Collection, visit www.sevecollection.com.