In a boost for the luxury resale market, online platform Sellier has announced an expanded and permanent in-store partnership with British retailer Flannels.

Building on their existing collaboration, Sellier is opening a new permanent retail space in Flannels’ Belfast location on Victoria Square. 
This move follows the “amazing success” of its pop-up shops in Glasgow and Liverpool, which have now also become permanent concessions and have proved very strong in recent weeks, it said.

Sellier, which first partnered with Flannels in late 2023 “to bring a unique physical luxury resale shopping experience to new regional customers” noted that “while historically, major retailers have focused their luxury resale efforts on London, the success of these pop ups points towards a growing demand for rare luxury in regional parts of the UK”.

The Belfast store continues to feature a curated collection of rare handbags and accessories from top-tier brands, including pre-loved pieces from Chanel, Hermès, Dior, and Louis Vuitton. The collection has been handpicked exclusively by co-founder Hanushka Toni in collaboration with Flannels.
 
Toni added: “Partner[ing] with Flannels for the second time, following our hugely successful pop-ups last year… this once again highlights the hunger for access to the luxury goods market within regional locations, shown by the move to make our Glasgow and Liverpool pop-ups permanent. 
 
“Flannels has been a leader in this movement, ensuring that customers across the UK can access luxury superbrands in-person without the need to travel long distances. We hope this partnership signifies a broader shift towards making luxury accessible to everyone, a core message of our collaboration and are excited to continue our expansion of the luxury resale market together.”