The Cardiff-based startup is positioned to disrupt the net-zero space with cutting-edge, sustainable technology.

Seedable Studio, a Cardiff-based digital solutions company, has officially launched with £100,000 in seed funding from investor David Jones, the well-known creator of Grand Theft Auto and Stuart Little, a net-zero entrepreneur. 

The investment, which will fuel the company’s main focus on developing sustainable digital products with gamification elements, also brings with it strategic industry expertise from two industry professionals. 

Led by Lowri Humberstone-Hill, Melin Edomwonyi and Perry Rylance, the company was born out of a commitment to making technology more sustainable, inclusive, and human-centric. The team’s 20+ years of experience in software, app, and web development positions them to enable their changemaker clients with innovation and proprietary R&D technology.

“At Seedable Studio, we’re all about building digital solutions that push tech forward responsibly. Our digital future with AI shouldn’t be just about working smarter or faster. It should be about being considerate. That means creating energy-efficient tech that is people-friendly and good for the planet.”

Melin Edomwonyi, UX Director

 

“Seedable Studio started as a full-stack core team that worked well together within a larger organisation, but I saw real potential for them to thrive as an agile, independent company, with full control over their direction.

The team is fantastic to work with, covering all the key areas needed to hit the ground running as a new studio, while maintaining 100% commitment to their first customers and projects. They take the time to truly understand a client’s culture, mission and goals, helping to solidify these foundations where any gaps are evident.

As the digital world rapidly evolves, I believe Seedable Studio will continue to grow through innovation. Gamification, AI, platforms and culturisation are just some of the key areas shaping the future of digital products and solutions. The Seedable Studio team, alongside its advisors, is committed to ensuring they remain at the forefront of these advancements.”

Investor David Jones, known for pioneering gaming technology such as Lemmings and the original Grand Theft Auto

“Seedable Studio is building the future of digital engagement, harnessing gamification to transform industries beyond traditional gaming. Their technically brilliant team is set to redefine how businesses connect with their audiences in an impactful and sustainable way. I’m excited to support their journey as they scale and bring this vision to life.”

Stewart Little

Seedable Studio joins Cardiff’s growing tech and gaming ecosystem, contributing to the city’s rise as a UK hub for innovation and sustainable technology. The company is already collaborating with DREam, a unique energy auditing tool, Darllen Co, an online Welsh-language reading and learning tool for children, teachers and parents and Heero Technologies, a net-zero software tool.

With its first round of funding secured, Seedable Studio is set to develop an R&D project in the social housing sector to improve communications between tenants and housing associations. 
The team is open to collaborations with businesses and organisations that share their commitment to impactful, ethical tech’.

About Seedable Studio

Seedable Studio is a Cardiff-based digital solutions company specializing in web, app, and software development for organisations driving environmental and social impact. We partner with net zero-innovators, tech start-ups, and social impact organisations to create scalable, sustainable, and human-centric digital products.