Irish beauty brand Sculpted by Aimee has launched at Selfridges. The high-end department store opening benchmarks a new level for the brand founded by make-up artist turned CEO Aimee Connolly since launching in the UK in 2022 and doubling its presence this quarter alone. 

This latest expansion “marks a significant step in building the brand’s presence across the UK”, she said.

The dedicated space within the store’s Beauty Workshop area will offer the brand’s key Sculpted products, including CloudCream, Beauty Base, and Cream Luxe, which can be engraved at a dedicated personalisation station on purchase. 

The Sculpted Pro Team is on hand to provide shade-matching services, application advice, and guide customers in creating their own ‘Five-Minute Face’, the brand’s signature look.

Also available is an exclusive Christmas set, crafted by Connolly, it includes a vegan leather make-up bag alongside the brand’s bestselling MyMascara, a Cream Luxe Blush in Pink Supreme, and the Beauty Base Protect.

Connolly added: “As we continue to expand our presence in the UK, launching in Selfridges is a huge milestone for us. This marks not just our growth in the market, but also our commitment to bringing our innovative, easy-to-use products to even more beauty lovers in such a prestigious store.”