Scotch & Soda has released its latest campaign starring pop star, songwriter, actor and brand ambassador Joe Jonas shot in a variety of American city settings. 

He’s wearing the SS25 collection that “evokes the energy of a weekend getaway, designed to bring elevated style to a coastal adventure, city escape or summer staycation”. 

It’s clearly a transitional collection with plenty of options for cooler weather but also adaptable for when temperatures climb.

“Our aim with this collection was to delve into urban interactions as snow melts and spring emerges,” Said Eran Kaim, chief product officer. “At the end of the season, we embrace spring vacationing, drawing inspiration from nature’s beauty and traditional crafts.” 

The Dutch brand celebrates its 40th anniversary this year. It’s managed by New York-based Bluestar Alliance, which acquired it in 2023.

That company said it has set about “reinvigorat[ing] the long-adored brand, famously lauded for its unconventional, artistic view on fashion”. And collaborating with first-ever brand ambassador Joe Jonas “was an essential component to this plan. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand”.