Store upgrades were big last year, and 2025 looks not different with footwear retail giant Schuh opening a bigger, better offer in key Dublin destination Dundrum Town Centre.

Opening Thursday (20 February), the revamped store “plans to cement the brands reputation as the go-to footwear destination for Irish shoppers”.

With it comes Schuh’s latest store design concept, including a bigger and better kids department, together with an expanded product offering for the youth customer featuring top-selling brands such as adidas, UGG and Nike.

The Dundrum Town Centre store opening follows schuh’s December opening in Rushmere Retail Park in Craigavon, bringing the brand’s total Irish store count to 14, including six in Dublin alone.

Neil Partington, the brand’s chief retail officer, said: “Ireland is an important market for Schuh where we continue to invest. Dublin, in particular, plays a major role in [our] growth.”

Don Nugent, senior general manager for Dundrum Town Centre, added: “[Our] centre prides itself on being Ireland’s best destination for the very best in retail. This investment by schuh aligns with [our] objective to deliver the best shopping experience for our 16 million visitors each year.”

The Dublin upgrade comes despite Schuh introducing a cost-cutting programme late last year, including a round of staff cuts. The footwear retailer began a voluntary redundancy process, “citing rising costs and challenging economic conditions”.