UK charity The Salvation Army wants to “inspire and empower citizens” to take part in reducing textiles waste. So its trading arm SATCoL has launched a social media influencer campaign to raise awareness and drive donations of used clothing, handbags and shoes into the charity’s clothing banks. 

The viral campaign “demonstrates the potential of second-hand fashion and invites the public to take part in extending the useful life of products”, it said at launch.

Influencers joining the call to action include Charity Shop Girl, “a trusted voice for charity retail who uses her social channels to promote second-hand fashion”, DJ Cuppy, “a global star and philanthropist”, and Besma Whayeb, “sustainable fashion writer and content creator” taking part in the wider campaign to engage their audiences.

The influencers share content introducing the work SATCoL “to help sustain the planet, reduce waste and give used textiles a second lease of life whilst, helping to raise vital funds for charity”.

The wider campaign is designed to drive lasting change, and the profits raised from the resale of the donations SATCoL receives… to help its vital work with the most vulnerable across the UK (over £100 million has been donated in the last 10 years alone, it noted). 

Known for its longstanding commitment to “reuse and recycle”, SATCoL has become the largest charity-owned textile collector in the UK, diverting over 250 million items to good uses, including 67,000 tonnes of textiles.