Louis Vuitton has unveiled its SS25 campaign featuring two house ambassadors, Irish actor Saoirse Ronan in a Vuitton campaign debut and Blackpink star Lisa, “depicted as contemporary portraits within the atmospheric paintings of French conceptual artist Laurent Grasso”.

The campaign will start appearing in print as of 16 January. It was shot by Steven Meisel and follows the brand’s women’s artistic director Nicolas Ghesquière’s latest runway collection. This closed with three looks that integrated Grasso’s otherworldly landscapes featuring floating spheres and fiery torches. 

Three new works from his series series Studies into the Past are used in this campaign. They “introduce another surrealistic phenomenon, the black rectangle, reshaping the boundaries of a pristine, untouched nature, and extend across the backdrop”, while we’re told the two stars “exude a self-assured warmth”. 

They’ve been shot wearing statement looks from the show and “appear immersed in these uncanny yet naturalistic scenes so that close-ups bring a touch of Renaissance composition. Shown in full-length, they are portrayed with slight movement – at once classical and dynamic”.

The brand said both of them “embody the notions of ‘soft power’ that inspired” the collection.

Its’ an undeniably interesting combination of famous faces to drive the marketing for the SS25 offer. 

Lisa is a member of the hugely successful South Korean girl group and her second solo single, Money, became the first K-pop solo single to reach one billion streams on Spotify. She’s also the most-followed K-pop artist on Instagram and will make her acting debut in the third season of Thailand-set The White Lotus.

Ronan by contrast is a four-time Oscar nominee whose appearances in heavyweight dramas began at the age of 13 when she played Briony Tallis in Atonement. She most recently starred in Steve McQueen’s historical drama, Blitz, and in The Outrun, based on the bestselling memoir by Amy Liptrot, which she also produced. Recent film credits also include Little Women, Lady Bird, and Brooklyn, each coming with Oscar nominations.