Samsung Electronics UK has announced a strategic partnership with the National Football League (NFL) to become the official TV partner in the United Kingdom and Ireland for the 2024 season.

The collaboration aims to elevate the NFL gameday experience for fans through Samsung’s cutting-edge large-screen televisions.

As the official UK TV partner of the NFL, Samsung has joined forces with DAZN to offer a complimentary one-week subscription to NFL Game Pass with the purchase of any Samsung TV. This exclusive offer provides fans with the opportunity to immerse themselves in the action and excitement of the NFL season.

Beyond the exclusive offer, Samsung will be implementing a series of multi-channel activations throughout the 2024 season. These initiatives will highlight the exceptional viewing experience offered by Samsung’s large-screen TVs and soundbars, showcasing their ability to deliver immersive and captivating content.

Commenting on the occasion, Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said, “We’re extremely excited to be partnering with the NFL, one of the biggest brands in sport.   The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us. With more than 3.4 million fans watching last season’s Super Bowl LVIII in the UK alone, this year is set to be even bigger, with an action-packed season already underway.

“Our partnership will showcase our superior large screen clarity and performance combined with our enhanced AI features to deliver truly immersive content for viewers so fans can witness every game in the ultimate detail as if they were in the stadium itself.”

General Manager NFL UK and Ireland, Henry Hodgson, added, “Samsung is the perfect partner to bring the excitement and action of NFL games on screens to fans across the UK and Ireland. We look forward to working together to give fans the very best NFL viewing experiences across the NFL 2024 season.”

The partnership is expected to reach over 16.7 million NFL fans in the UK and Ireland, solidifying Samsung’s position as a leading provider of premium viewing experiences for sports enthusiasts. By combining Samsung’s cutting-edge technology with the excitement of the NFL, this partnership promises to elevate the way fans enjoy American football in the region.