LONDON, UK – SEPTEMBER 17, 2024 – Samsung Electronics UK today announces the start of a new season-long partnership as the official TV partner of the National Football League (NFL) in the UK and Ireland. The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s large screen, market-leading TVs, to the ever-growing fanbase of more than 16,7 million fans ^[1] who follow the game in the market.

The partnership will involve a series of multi-channel activations across the season, to drive awareness of Samsung large screen TVs and soundbars. The collaboration includes special promotional offers, social media, PR, CRM, online, and experiential activations at the three upcoming 2024 NFL London Games throughout October.

Samsung believes the NFL is the ideal sport for customers to benefit from the various sports viewing features that its large screen TVs deliver. Enabling customers to create the ultimate at-home viewing experience to watch the thrilling detail of every kick, play, sack and touchdown of one of the biggest sports in the world.

To kick the collaboration off, Samsung is offering all UK customers the chance to claim up to £500 cashback on the latest large-screen TVs ^[2] available from participating retailers including Currys, Harvey Normans, AO and Argos ^[3]. There are also opportunities to enter a prize draw to win exclusive tickets to the three sold-out and hotly anticipated games taking place in London in October^[4].

Further marketing activity across the season includes a new weekly highlight series – The 8K Rewind – captured in exceptional clarity and showcasing the 8K capabilities of Samsung’s top TVs. Other activity is planned throughout the season, utilising NFL imagery and focusing on Samsung’s Neo QLED and large screen product range.

Joint experiential activations will take place at the 2024 NFL London Games, held at Tottenham Hotspur Stadium and Wembley Stadium throughout October. This will involve large-scale fan interaction across the game breaks and across all stadium screens.

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “We’re extremely excited to be partnering with the NFL, one of the biggest brands in sport.   The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us. With more than 3.4 million fans watching last season’s Super Bowl LVIII ^[5] in the UK alone, this year is set to be even bigger, with an action-packed season already underway.

“Our partnership will showcase our superior large screen clarity and performance combined with our enhanced AI features to deliver truly immersive content for viewers so fans can witness every game in the ultimate detail as if they were in the stadium itself.”

“Samsung is the perfect partner to bring the excitement and action of NFL games on screens to fans across the UK and Ireland,” said General Manager NFL UK and Ireland, Henry Hodgson. “We look forward to working together to give fans the very best NFL viewing experiences across the NFL 2024 season.”

To enhance the collaboration further, Samsung has also teamed up with DAZN to offer a one-week subscription to NFL Game Pass with a purchase of any Samsung TV. Providing fans with additional access to live NFL games and exclusive content, this further solidifies Samsung’s commitment to delivering top-tier sports entertainment to its customers.

DAZN’s NFL Game Pass provides seven-day access to all NFL games ^[6] in that week without additional commitment. Fans are transported to the heart of the action, as they can stream games with authentic US broadcast and halftime analysis, enjoy replays, highlights and shows on-demand, and receive additional access to content, news and commentary. Content that fans can watch includes the 2024 International Games as well as Super Bowl LIX, NFL RedZone, NFL Network, NFL Originals, DAZN programming and more. On-demand NFL content can also be downloaded directly to the DAZN app, so fans can access it while on-the-go.

Samsung has been the global TV market leader for 18 years ^[7] and its latest 4K and 8K TVs offer unique AI-enabled features to take immersive sports viewing to the next level. Providing viewers with the closest thing to front row, stadium seats you can get. AI Motion Enhancer Pro sharpens and smooths out object and text motion to follow every element of the game with consistent clarity.

About NFL

The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

About DAZN

DAZN is the world’s leading sports entertainment platform across European football, women’s football, boxing and MMA, and the NFL in 200+ markets around the world. DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

For more information on DAZN, our products, people, and performance, visit dazngroup.com.

[1]According to the NFL fan tracker there are an estimated 16.7 million fans in the U.K. with around 2.7 million ‘avid’ fans.

[2] Purchase a qualifying Samsung product from a participating retailer from September 11–24, 2024, to be eligible for up to £500 cashback. Claims must be submitted within 45 days of purchase. Promotion Product only to be used under one cashback promotion run by the Promoter. Full Cashback Terms and Conditions can be found here: https://samsungoffers.claims/bigtvcashback

[3] For a full list of retailers please visit https://samsungoffers.claims/sam/tvnflpromotion/en-GB/qualifying

[4] Competition T&Cs can be found here: https://samsungoffers.claims/sam/tvnflpromotion/en-GB

[5] According to the NFL’s official research, Super Bowl LVIII was the most watched NFL game on record for Sky Sports and ITV in the U.K. on television, with a combined total of 3.4M unique viewers (+48% YoY) tuning in to watch the Kansas City Chiefs’ victory over the San Francisco 49ers (25 – 22) in Las Vegas at Allegiant Stadium.

[6] Some blackout restrictions apply. See DAZN.com/NFL for details.

[7] Samsung TV has been ranked the no.1 selling TV brand for 18 consecutive years by Omdia.