UK fashion retailer River Island is undertaking a comprehensive refurbishment of its 25,500 sq ft store at the Metrocentre mall in Gateshead. 

Work has begun “to create a best-in-class shop fit and refreshed shopping experience”, at the largest River Island store in the North East.

The updated store on Red Mall will feature a revamped interior to offer curated collections, digital fitting rooms, and exclusive product edits. 

The inclusion of next-generation technology “will enhance convenience”, with customers able to use touchscreen interfaces in fitting rooms “to request different sizes, explore alternative styles, or receive style advice, all designed to make shopping more seamless and enjoyable”.

Gemma Scarfe, Digital & Marketing Director at River Island, said: “Gateshead is a prime location that aligns perfectly with our brand.”

Ben Cox, Director at mall operator Sovereign Centros from CBRE, added: “[The refurbishment] is a significant endorsement of the destination’s ability to deliver best in class stores from major retailers. This investment highlights Metrocentre’s position as the premier destination in the North East for visitors, and our active leasing programme for Red Mall, bringing together the best in high street retail.”

The River Island upgrade announcement follows in the footsteps of Zara, Frasers Group, Mango, and Footasylum in choosing enhanced store fits to the destination’s Red Mall in the last 12 months.