KMD Brands, owner of Rip Curl, Kathmandu, and Oboz, announced on Wednesday that Brent Scrimshaw will transition to the role of group chief executive officer and managing director, effective March 24.

In his new role, Scrimshaw will work out of the Australia-headquartered company’s offices in Melbourne.

Outgoing KMD Brands CEO Michael Daly will step down March 25, and will remain on in a transitionary period with Scrimshaw until April 4.
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A sports apparel veteran, Scrimshaw has been a director of KMD Brands since 2017 and global CEO of marketing services company, Enero, since 2020. Before that, the executive had a 19-year career at Nike, serving as vice president, EMEA brand marketing and core category business, and vice president and chief executive of Western Europe.

“I’m energised by the opportunity that lies ahead as I step into the group CEO role,” said ​Scrimshaw.

“Having spent 30 years building brands around the world, I’m excited to enable a strategic focus on deepening our consumer connections through bold and innovative product, all while amplifying the unique identity of our iconic brands. I look forward to collaborating with our talented teams to unlock KMD Brands’ next phase of growth.”

Daly first announced his planned departure from KMD Brands in October last year. Less than one month later, former Rip Curl CEO Brooke Farris also stepped down from her role after three years leading iconic surfwear brand.