Fashion retailer Revolve announced on Thursday South Korean-Canadian K-Pop artist Jeon Somi as its first-ever global brand ambassador. 

The partnership launches with a 90s chromatic-inspired campaign starring Somi. Along with the campaign, fans can shop a curated edit of handpicked pieces that reflect her fashion sense, including a custom look designed specifically for the collaboration.

“We are so excited to welcome Jeon Somi to the Revolve family. This marks our first-ever global campaign, reflecting our commitment to supporting our growing business in Asia and leading the way in fashion innovation,” said Raissa Gerona, chief brand officer, Revolve Group Inc.

“Somi has a massive, highly engaged fanbase and is a major cultural influence and trendsetter while always staying authentic to who she is. We are continuously inspired by her self-confidence and the energy she brings through her music and cannot wait to bring our collaboration to life. Together, we aim to create a synergy that celebrates her artistic vision and resonates with fans worldwide, fostering a deeper connection between music and fashion.”

Somi’s unique approach to style aligns seamlessly with the retailer’s aesthetic, making her the ideal choice for this partnership. Through the collaboration, she will also work with Revolve on integrating her music into marketing campaigns, social content, and special appearances. 

“Revolve has always been my go-to destination for fashion that compliments my style on and off the stage. I am honored to be their first global brand ambassador and officially introduce Revolve to the K-Pop community,” added Somi.

“Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It’s important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans, and Revolve is the perfect way to do that.”