GambleAware is challenging the UK government’s proposed gambling reforms, arguing that they fail to provide sufficient protection against gambling-related harm. A new report, commissioned by the organisation and conducted by Bournemouth University, analysed data from over 40,000 participants collected between 2020 and 2022 through the Annual GB Treatment and Support Survey. The study aimed to identify the gambling activities most associated with harm, highlighting significant gaps in the current regulatory framework.
Despite being touted as significant steps toward protecting vulnerable individuals, the reforms outlined in the UK government’s gambling white paper have faced criticism for lacking clarity and tangible impact. GambleAware highlighted that the measures might fall short of addressing the root causes of gambling addiction and called for more evidence-based interventions.
Additionally, the organisation emphasised the importance of implementing stronger regulations and preventive strategies to ensure meaningful change. For those seeking a deeper understanding of responsible gambling, it would be useful to read through NoDepositFan’s guide on how to practise this pastime before it might turn into a compulsive habit.
The report revealed that Electronic Gaming Machines (EGMs) carried the highest risk, with 79% of individuals exhibiting problem gambling behaviours actively engaging with them. Retail betting on lesser-known sports followed closely, with 71% of at-risk players participating, while online casino gaming ranked third at 63%.
The study also found a direct correlation between the number of gambling activities a person engaged in and their likelihood of experiencing harm. Interestingly, those who gambled once every two weeks showed a higher prevalence of gambling-related issues compared to weekly gamblers.
At the other end of the spectrum, the National Lottery was linked to the lowest gambling risk, with only 19% of at-risk players participating. However, an estimated 600,000 problem gamblers were found to play National Lottery draws, and 500,000 regularly used scratchcards—demonstrating that while some forms of gambling carry lower risks, they are not entirely free from harm.
GambleAware CEO Zoë Osmond has openly voiced concerns over whether the measures outlined in the UK government’s gambling white paper are sufficient to address the risks highlighted in recent research. While the white paper, released in April 2023, introduced several new policies—some of which have already been enforced—Osmond believes additional steps are necessary to tackle emerging issues.
The report emphasises that certain gambling activities, such as Electronic Gaming Machines (EGMs), carry a significantly higher risk of harm. With the white paper proposing more relaxed regulations for land-based gambling, there is growing concern that an increase in EGMs could lead to greater harm for vulnerable players.
Another point of contention is the proposed stake limits for online slots, which differentiate between players under and over 25. GambleAware argues that all adults should be subject to the same lower limits to provide better protection against gambling-related harm.
Osmond is now calling for the recommendations outlined in the research to be implemented, stressing that they could offer stronger safeguards and help prevent gambling from negatively impacting people’s lives, finances, and relationships.
GambleAware is calling for a more comprehensive approach to gambling regulation, emphasising the need for policies that address varying levels of risk. The organisation is pushing for targeted interventions for high-risk gamblers, ensuring that support measures are tailored to individual needs.
Additionally, GambleAware is advocating for improved consumer education to raise awareness of the risks associated with the National Lottery, helping individuals access the right support services when needed. EGMs are also under scrutiny, with GambleAware stressing the need for stricter regulations, particularly for younger adults—even those legally allowed to gamble. Their commissioned study identified EGMs as one of the highest-risk forms of gambling, prompting calls for tighter controls.
The organisation is also proposing mandatory standardisedproblem gambling screenings when players create an account with gambling operators. They recommend annual follow-up screenings to detect emerging risks early, allowing for timely intervention. By implementing these measures, GambleAwareaims to foster a safer gambling environment and reduce long-term harm.
Another point of contention highlighted by GambleAware is the lack of regulations surrounding loot boxes in video games. Players pay for virtual mystery items with no guarantee of value or usefulness. The organisation emphasises the need to break the connection between gambling and video games, particularly given the increasing popularity of loot boxes among younger players.
The findings suggest that the practices associated with loot boxes can be harmful, especially when younger individuals are exposed to them. GambleAware advocates for age restrictions on these features as a way to minimise the risks linked to gambling-like activities in games. By regulating loot boxes, the organisation believes that potential harm can be reduced, and young players can be protected from early exposure to gambling behaviour.
The UK gambling industry is one of the strictest there is and it keeps getting more so. In January 2025, the UK Gambling Commission (UKGC), yet again, added new
By PAUL O’DONOGHUE, Senior Correspondent BETTING firms rely too heavily on customer self-declarations to guard against money laundering, acc
The long-established UK market is going through some seismic regulatory changes. Operators have had to grapple with new measures and impending reforms institute