Premium fashion retailer Reiss has made its South West England debut, more specifically opening its first-ever store in Gloucester city at the popular Gloucester Quays shopping centre.

The 1,800 sq ft store has opened opposite The North Face and next to Skechers, featuring the brand’s collections of men’s, women’s and children’s ready-to-wear fashion and accessories, including formalwear, knitwear, plus suits and tailoring.

Paul Carter, asset director at centre owner/operator Peel Retail & Leisure, said: “Gloucester Quays is a top 10 UK outlet, and that status means we have a responsibility to house a diverse blend of top-quality retail and leisure. Reiss’ entrance to the scheme is a case-in-point of this commitment; it delivers a strong identity and trademark premium ranges, and the brand clearly believes in how Gloucester Quays can deliver for them in the region with this debut site.”

Reiss, which is majority owned by Next, opens alongside Gloucester Quays’ diverse line-up of big-name brands, including M&S, Next, Hobbs and Phase Eight and follows the recently announced opening of outdoor brand Berghaus’s second standalone UK store there.