It’s proving to be a busy week for fashion and motor racing collaborations, with the third so far seeing Pepe Jeans London in a tie-up with Oracle Red Bull Racing.

They’ve opening of an exclusive pop-up store at Selfridges London (and it’s a busy week for Selfridges pop-ups too), featuring the Red Bull Racing x Pepe Jeans ready-to-wear collection for Autumn-Winter 2024 until 24 August.

The collaboration “blends the speed and style of Formula 1 racing with Pepe Jeans’ lifestyle design expertise, offering a unique fusion of sport and fashion”.

Inspired by the high-tech aesthetic of the Oracle Red Bull Racing F1 garage, the pop-up “immerses visitors in the dynamic world of racing culture”.

The pop-up’s design “reflects the Team’s spirit, providing an engaging experience that merges high-performance fashion with the thrill of Formula 1”.

It’s launched as part of the department store’s Sportopia season, an ongoing celebration of a summer of sport that’s already seen Lacoste, Authentic’s Champion brand and Snapchat add sports-related installations. And to mark the occasion, the Red Bull Racing x Pepe Jeans collection will be featured in the store’s Oxford Street entrance windows for a week, accompanied by a unique F1 design installation.

The installation’s highlight is the F1 Fanatec Simulator, offering customers an interactive opportunity to “engage with the speed and excitement of Formula 1 racing”.

The collection itself features a range of premium apparel including aerodynamic windbreakers, sweatshirts, and dynamic graphic T-shirts, all designed “to embody the spirit of Formula 1”.

This exclusive pre-launch at Selfridges offers fans the opportunity to purchase the collection ahead of its global launch on 20 August.

Earlier this week, we reported that Formula E race team, Jaguar TCS Racing launched a collaboration with David Gandy Wellwear to create the team’s official travel kit for the 2024 season. A day earlier, Superdry cemented its relationship with FIA Formula E team Envision Racing and in a combined sustainability promotion is urging fans “to consider the environmental impact of their fashion choices”.