Club Med has achieved unprecedented early bookings for summer 2025, showcasing a growing trend towards all-inclusive holidays as a means to counteract rising living costs.

• Reports indicate a substantial increase in trade bookings, comprising almost one-third of the operator’s revenue.
• The summer programme saw a significant surge on its first day, driven by British families’ early planning.
• Resorts in Greece, Turkey, and Portugal emerged as top choices, with July and August seeing peak bookings.
• The role of sales and marketing teams and travel trade partners has been acknowledged as central to this success.

Club Med has reported a remarkable surge in early bookings for their summer 2025 programme, reflecting a broadening consumer preference for all-inclusive holidays as a strategy to combat escalating living expenses. The company noted that trade bookings have seen a threefold increase, now constituting nearly 30% of the total revenue. This shift underscores the growing trend among British families to organise their summer holidays well in advance.

The summer 2025 programme’s launch observed an unprecedented spike in booking activities, particularly during the school holiday months of July and August. This surge highlights the proactive steps consumers are taking to secure advantageous deals and manage inflationary pressures.

Resorts located in Greece, Turkey, and Portugal have become the most sought-after destinations. The newly opened Club Med Gregolimano in Greece has notably emerged as a favourite, alongside established popular choices such as Palmiye in Turkey and Da Balaia in Portugal, indicating a consistent high demand for the region’s offerings.

Nicolas Bresch, UK, Ireland & Nordics managing director, praised the outstanding efforts of the internal sales and marketing teams, as well as external travel trade partners. Bresch emphasised, “Booking early and all-inclusive are sure fire ways to lock in the best deals, get value for money and mitigate the impacts of inflation and the rising costs of living.”

The collaborative work by Club Med’s internal teams and external partners is undeniably reflected in a striking 354% increase in bookings from travel agents, who have become instrumental in generating approximately 30% of total revenue. This achievement has been celebrated as a testament to the concerted efforts and strategic focus on enhancing customer engagement.

The achievements of Club Med in early bookings for summer 2025 underscore a decisive shift in consumer behaviour towards early, strategic holiday planning amidst economic challenges.