Published
January 1, 2025
Sports giant Puma has just launched a new video in celebration of the Future 8 Launch Edition football boot, the eighth generation in its Future series.
The video features Manchester City star Jack Grealish and gaming influencer Angry Ginge as they test various prototypes, showcasing the three key technologies of the new boot, “before unveiling the pièce de résistance – the Future 8 Launch Edition”.
There’s a humorous tone to the video in which the two stars talk to each other about the boot and the features it offers. And there are plenty of those features with Puma clearly pulling out all the stops to emphasise the innovation it has put into the product.
The next-generation boot features “brand new innovative upgrades to give players the tools to unleash their creativity”. It features a white base colour with a “unique” blend of lime and green to identify key tech areas of the boot for grip, control and traction.
It also features the brand new FuzionFit³ upper, “offering a snug, cushioned fit without limiting explosive movements”. The upper has an elastic Lycra layer, 3D Fuzionpods and PwrTape “for an adaptive fit that moves with you like a second skin, so you can create without constraints”.
The “innovative” Flexgility outsole “provides 360-degree agility” while the circular stud layout and dual-density composition “allows you to perform explosive movements at top speed”.
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