By
DPA
Published
Jun 26, 2024
The sports company Puma has appointed Erik Janshen as Vice President Direct-to-Consumer. In this position, the 46-year-old will be in charge of the company’s direct sales channels such as the stores operated by Puma, its own website and other online marketplaces.
The German executive Janshen has more than 10 years of experience in leadership roles in digital sales and in DTC operations. His most recent role was SVP Digital Sales Tommy Hilfiger and Calvin Klein at PVH Corp.
“Improving sales quality is one of the company’s strategic priorities. An important aspect of this is to provide consumers with a consistent shopping experience both online and offline and to connect them with the company’s products and initiatives,” says the sporting goods manufacturer.
“We are incredibly fortunate to welcome Erik to the PUMA family. I am confident that under his leadership we will achieve our ambitious goal of providing our customers with an even better brand experience on our DTC channels and increasing our brand desirability,” said Puma CEO Arne Freundt. “His innovative approach and passion for consumer-centric strategies will undoubtedly enrich our DTC business.”
Erik succeeds Karthik Balagopalan, who was appointed Managing Director of Puma India last year and led the DTC business on an interim basis.
FNW with dpa
Published September 19, 2024 Science and fashion are not natural allies. The rigor of the first often clashing with the fantasy of the latter, but
Published September 19, 2024 Footasylum is to upsize its flagship store at the Merry Hill mall with the shoe and streetwear retailer set to triple
Published September 19, 2024 Long-standing Covert Garden retail resident Oakley has reimagined its sports eyewear store, and is set to reopen the L
Published September 19, 2024 Digital retailer Very Group has “reimagined” its retail media proposition with the launch of Very Media Group (VMG