Founded in 2005 in New York and now based in Montreal, the Psycho Bunny brand has been owned since 2022 by the thirty-year old apparel industry veteran Alen Brandman of Thread Collective Inc., originally a brand licensee. Renowned for its polo shirts, the Psycho Bunny brand is quickly expanding in the United States and internationally, with over 130 stores. Psycho Bunny CEO Anna Martini, former President of Groupe Dynamite Inc. and former Executive Vice-President and CFO of Groupe CH, a company operating in the sports and entertainment industries, took the time to answers some questions with FashionNetwork.com.

FashionNetwork.com : You’re opening a new store at the Camarillo Premium Outlets. Why did you choose this location? And what does it represent for you?

Anna Martini: The opening of our new store in Camarillo represents a significant milestone in Psycho Bunny’s strategic expansion into the California market. With our flagship store already established in Los Angeles, extending our presence to Camarillo was a natural next step. This expansion underscores our commitment to becoming a formidable competitor in the high-stakes California market. Our growth trajectory shows the strong and exponential demand for Psycho Bunny, and we are thrilled to bring our unique blend of style and quality to more customers.

FNW: You currently have 130 stores worldwide. What are your plans in terms of store openings?
 
A.M: Over the past 3 years, our retail footprint has grown exponentially and we are continuing our journey forward opening more locations in the upcoming years, in key hotbed markets.

FNW: You have a strong presence in Texas, Illinois, Kansas… What are your ambitions for the American market? 
 
A.M: Psycho Bunny has large goals when it comes to the American markets. Having already so much success and a loyal following in certain areas of the US, we aim to cultivate the brand and are committed to further expanding our footprint across the United States. Our goal is to ensure that Psycho Bunny becomes a household name nationwide, known for our distinctive style and high-quality menswear.

FNW: What markets and states/city are you interested in?
 
A.M: We are particularly interested in both major metropolitan areas and burgeoning mid-sized cities. This strategy allows us to tap into diverse consumer bases and meet the growing demand for our brand in various regions. Part of our strategic growth plan includes exploring untapped markets where there is opportunity to see increased engagement with the brand and consumers. These areas, often overlooked by other brands, present unique opportunities for us to introduce Psycho Bunny to new audiences. 

FNW: Is international development part of your strategy? 

A.M: International development is a key part of Psycho Bunny’s growth strategy. We operate stores throughout North America, Latin and South America and Japan. As we continue to expand our footprint across the United States, we are also looking at opportunities to expand the brand in Canada, where our head office is located. With stores in Toronto, Montreal and Vancouver already generating positive feedback, we are actively exploring additional ways to grow our reach in Canadian markets. 

FNW: Since the launch of the polo shirt, how has the product range evolved, and what other categories of clothing would you like to develop?
 
A.M: Since the launch of our iconic polo shirt, Psycho Bunny’s product range has evolved significantly. Our polos set the standard for our brand, combining timeless style with exceptional quality, and they continue to be a keystone of our collection. As Psycho Bunny continues to evolve to cater to new audiences, we have expanded our offerings to include a wide array of menswear which upholds the same commitment to quality and distinctive design. Today, our product range includes everything from T-shirts, sweaters, and hoodies to outerwear, swimwear, and accessories. Each piece is crafted with the same attention to detail and premium materials that our customers have come to expect from Psycho Bunny. Looking ahead, we are excited to further diversify our clothing categories.

FNW: Who are your customers today?
 
A.M: Picture your witty, adventurous friend who’s always up for a good time—someone with a blend of confident swagger and playful charm. This is the typical Psycho Bunny customer. We target consumers who are passionate about clothing and style, and who lead active and engaging lifestyles.

FNW: You’re interested in menswear and kids clothing. Do you have any development projects for women?
 
A.M: As the brand continues to grow, we are constantly brainstorming new ways to engage the female demographic and currently have some limited styles and collections available on a seasonal basis.  As for kids, we offer a full range of products tailored specifically to them, on top of our mini-me matching sets.

FNW: What sales growth have you seen in recent years?
                                                                       
A.M: Weʼve experienced a period of accelerated growth since 2020, which is ongoing today. Our brick-and-mortar growth has been successful since opening the first Psycho Bunny retail store around six years ago. In addition to steady storefront expansion, our growth has been achieved through strong partnerships with leading local operators. 

FNW: Are polo shirts still your best-seller? 

A.M: Yes, our polo shirts remain our best-seller and continue to be a cornerstone of the Psycho Bunny brand. The success of our polo shirts can be attributed to several key factors. Firstly, the quality of our polos is unparalleled. Secondly, the distinctive and bold aesthetic of our polos sets them apart. The vibrant colors, unique logo, and modern fit resonate with customers who appreciate a blend of classic style and contemporary flair. Our polos embody a sense of confident swagger and playful charm that appeals to a wide range of consumers. Lastly, our brand has cultivated a strong and loyal customer base that values the combination of style, quality, and individuality that Psycho Bunny represents. Our polos have become a symbol of this ethos, making them a go-to choice for our customers.