Menswear brand Psycho Bunny announced on Tuesday a multi-year partnership with Alexei Popyrin, marking the brand’s first-ever professional tennis ambassador.

During the 2024 season, the Australian player climbed the ATP rankings with memorable performances, including a victory at the Omnium Banque National in Montreal and a strong showing at the US Open, where he advanced to the Round of 16.

As part of the collaboration, Popyrin will sport a custom-designed performance collection, tailored to his unique style and athletic needs. The bespoke line will inspire Psycho Bunny’s upcoming Bold Moves collection. Popyrin will also be featured in Psycho Bunny’s seasonal campaigns, showcasing both on-court gear and off-court lifestyle pieces.

“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product,” said Anna Martini, CEO of Psycho Bunny. 

“This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”

The collaboration follows Psycho Bunny’s successful debut year of partnership with Tennis Canada, highlighted by activations at the 2024 National Bank Open in Toronto and the Omnium Banque National in Montreal.

“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on,” said Popyrin. 

“Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”