Men’s apparel brand Psycho Bunny launched this month a flagship store on Roblox, created in collaboration with Metaverse Group and Super League.

Dubbed ‘Summer Splash‘, the in-game shop is hosted within Resort Tycoon 2, a popular beach and resort-themed Tycoon game boasting 2.3 million active players. 

In this game, players earn in-game currency by building up their seaside resorts to attract new visitors. The Psycho Bunny flagship store, located on a tropical island, features the brand’s iconic Pool Floatie and offers a selection of colorful polos from the summer collection as user generated content. 

“Partnering with MVG and Super League allows us to blend our brand’s unique identity with the creative possibilities of Roblox,” said Bertrand Cesvet, executive creative director at Psycho Bunny. 

“We’re excited to see fans who grew up with Psycho Bunny re-engage, or those who currently wear our clothing enjoy the drops, the shop and clothing for sale.”

The launch of the Summer Splash flagship store provides a unique opportunity for Psycho Bunny to connect with GenZ. In the first ten days, Psycho Bunny on Roblox generated over 7 million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed or sold.