Princess Polly is obviously a fan of artificial intelligence (AI). The fashion retailer is seeing a 66% increase in online sales from Petite-size fashion shoppers and a 61% increase from Tall-size shoppers, and it’s down to AI.

Customers have taken to the category menu that displays personalised bubbles that allow shoppers to click through to dedicated category pages for the company’s Tall or Petite collections, the retailer noted.
 
Princess Polly which sells globally, including in the UK, US, Europe and Australia is using intelligent commerce experience platform Nosto, which “allows the brand to automatically segment and target visitors based on their online browsing and shopping behaviour, including their size, colour and product affinities”.

Additionally, Princess Polly is using a variety of Nosto’s personalised product recommendations that rely on AI-based machine learning algorithms. And it’s claimed shoppers who interact with the recommendations are 2 times more likely to make a purchase, with a 21.6% higher average order value and 2.5 times higher average visit value (AVV). 

“The Petite and Tall category bubbles… are great for discoverability, since we’re always adding new sizes to our catalogue,” said Melanie Huang — UX e-commerce Manager at Princess Polly. “And they’re only displayed to visitors who have shown an interest in those clothing sizes.”

Claire Miller, Princess Polly’s e-commerce manager, added: “We have thousands of products in our catalogue and when customers land on our site we want to make sure we serve the right products to them. We’re constantly trying to meet customers where they are to give them a familiar, easy shopping experience and Nosto plays a huge role in that.”