Italian jewellery brand Pomellato has released the eighth edition of its campaign celebrating International Women’s Day. The initiative, bringing together influential names like Jane Fonda, America Ferrera and Mariska Hargitay, to name a few, highlights a tragic reality: one in three women is a victim of domestic violence.

Pomellato’s video and print campaign calls for a switch from passive observation to active intervention, transforming the celebrities who joined the campaign into “social sentinels”. “Just look around you,” urges Fonda in the black and white video. “One in three women is a victim of domestic violence,” adds Hargitay, drawing on her decades of work on behalf of survivors. Ferrera emphasises this harsh reality, underlining “One in three”.

Besides Academy Award winner and activist Fonda, Ferrera, and Hargitay, actress and founder of NGO The Joyful Heart Foundation, the campaign is fronted by actress Laura Harrier, Italian Olympic athlete Mattia Furlani, and Professor Gianvito Martino, neuroscientist at the San Raffaele Vita-Salute University in Milan. They join Sabina Belli, CEO of Pomellato and founder of the #PomellatoForWomen platform, in challenging collective complicity in what is a genuine societal emergency.

“Domestic violence is a collective wound that scars society as a whole. As a maison standing alongside women since 1967, we believe that the transformation begins when we all accept our role as social sentinels. It means we must be vigilant and have the courage to act. It means understanding that silence doesn’t mean neutrality, it means complicity. We need to shift from awareness to action, from empathy to systemic change,” said Belli.