Phoebe Philo’s steady rollout of her luxury label is continuing and after news of its recent entry into some luxe physical retail stores in the UK, Europe and US, it’s now set to launch in the Asia Pacific region too.

Asia is a key market for luxury and the label will be available there via the company’s own webstore, phoebephilo.com, as well as via bricks and mortar wholesale partners.

Partner launch dates will vary but wholesale partnerships will be phased in from the end of this month, with Dover Street Market Ginza and Isetan Shinjuku in Tokyo, Parlour X in Sydney, and Shinsegae International in Seoul on the list.

Phoebephilo.com remains the exclusive online destination and the Asia-Pacific debut sees it shipping to Australia, Hong Kong, Japan, Singapore and South Korea. The online launch for the region begins in November.

The initial product curated for Asia-Pacific shoppers will include pieces from the first collection, dubbed A. For collection B, which starts arriving early next year, the APAC product offer will be expanded.