Making online shopping more accessible should translate into improved sales, and that’s one thing The Perfume Shop certainly knows all about.

The “UK’s largest specialist fragrance retailer” , which has said it continued to deliver “outstanding” sales over the recent Fathers’ Day period, has also implemented new personalised accessibility features, “to make online fragrance shopping more inclusive and accessible for people with disabilities”.

Citing research that shows over a billion people globally are known to have an impairment that affects their ability to use the internet, while over 70% of digital content isn’t accessible, The Perfume Shop said customers with visual, hearing, physical and cognitive needs can make multiple content, style and navigation adjustments during their journey on its website.

The retailer has partnered with CityMaaS to add website functionality via an ‘Assist Me Tool’ plug-in that enables pre-set personalised assistance levels and accessibility enhancements “to ensure customers can access and interact with the online website”.

Meanwhile, the retailer also announced those latest record figures with Father’s Day related business resulting in 225,397 bottles sold over 14 days in the run up to the big day on 16 June That translated into a 4% increase in sales compared to the same period in 2023. It noted both in-store and online retail sales were boosted 10% year-on-year during the period.

Over 1,228 bottles were also engraved and 30,099 personalised ribbons were added over the period.

And of those approximate 11 units sold every minute, which brands were the most popular? Dior Sauvage, Rabanne 1 Million, Prada Luna Rossa, Ocean and Pascal Morabito.