Post-purchase experience software provider parcelLab has launched its “industry’s first” Post Purchase Experience (PPX) Maturity Curve for retailers.

The framework “empowers retailers to discover how they compare to competitors and the strategic methods necessary for them to exceed best practices, build long-term customer loyalty, and drive new revenue”, it said.

With parcelLab’s latest innovation, it said brands can “benchmark against industry peers and truly work toward creating customers for life”. 

The service includes a deep analysis of a company’s current post-purchase experience performance “by detailing steps to advance PPX maturity and evolving current strategies”. These methods assist retailers “to exceed growing customer expectations and increase brand loyalty”.

Zack Hamilton, SVP, Growth Strategy & Enablement at parcelLab, said: “This has been created based on one core belief: the post-purchase experience is pivotal in building long-term customer loyalty and increasing revenue.

“Through our initial analysis of over a thousand brands, we’ve discovered that many are still using tactical, reactive strategies and minimally focusing on personalisation. With this PPX Maturity Curve our team of experts can help organisations build the capabilities to transform mundane operational touchpoints into unique moments of pure joy for their customers.”

He also said the latest development “will see top retail brands learn and share PPX best practices as well as being offered thought leadership insights, networking opportunities, specialised training, and more”.