A new study of search data shows that premium jewellery brands Pandora and Swarovski are two “most prominent” jewellery names in Britain, easily beating the world’s top luxury names.

The new Jewellery & watches Report by Salience Search Marketing  at https://salience.co.uk/ is based on over 1.8 million monthly brand searches and uses 11 performance indicators, including year-on-year visibility, search volume trends and brand awareness.

Pandora saw 1.83 million monthly brand searches during 2024, making it the top brand in the jewellery and watches sector for the year. Its owned social score is 49.352 and overall, the brand has over 30 million combined followers across Facebook, Instagram and X.

Its volumes easily beat second-placed Swarovski on 301,000 searches and a 28,421 owned social score. It has the third-highest number of social media followers with over 62 million across all three channels.

In third place is LVMH’s Tiffany, one of the more accessible of the luxury jewellers. It receives an average of 110,000 searches each month and boasts an owned social score of 39,250.

Meanwhile, Richemont’s Cartier records 110,000 searches each month and has an owned social score of 26,611.

The remaining six in the top 10 are an interesting mix of watch specialists, mass-market names and premium brands. They include (in descending order) G Shock, TAG Heuer, Claire’s, Fossil, Swatch, and Accessorize.

Brett Janes, Salience MD, said: “Remaining prominent in such a competitive industry is essential for growth. Brands such as Pandora and Swarovski have done this perfectly, capitalising on a well-planned strategy to remain at the forefront of consumers’ minds.

“Interestingly, in the jewellery and watches sector, establishing and maintaining strong social media profiles is crucial. This can help maintain prominence while boosting brand awareness to potential new customers.”