Danish jewellery brand Pandora has recently promoted Alizée Huitorel to the post of managing director Western Europe, in charge of the French, Spanish and Portuguese markets. Pandora has approximately 2,000 employees and 250 monobrand stores in the region, which generated a revenue of €413 million in 2024.

Huitorel joined Pandora in 2022 as country manager for Spain and Portugal. Prior to joining the Danish company, she was head of sales and operations for Spain and Portugal at LVMH-owned Sephora.
 
“Alizée Huitorel has consistently achieved exceptional results, producing strong sales growth and strengthening the brand’s desirability in Spain and Portugal. Her leadership inspires our staff and accelerates success, making her the ideal executive to lead our Western European region. I’m looking forward to seeing the significant impact she will have on many of our key European markets,” said Massimo Basei, chief commercial officer at the Pandora group.

Huitorel is replacing Olivier Kessler-Gay, who has left Pandora for a new role in the USA after five years with the brand.

In fiscal 2024, Pandora’s revenue increased by 13% to reach DKK31.7 billion (€4.2 billion). However, for 2025, the brand known for its charm jewellery is anticipating a lower organic growth than in 2024 due to diminished demand in Europe and slower growth in Germany.