“It really became about peeling everything away, taking all that noise away and finding myself – I think it’s quite poetic, and it brings up a lot of feeling and emotion. Clothing and make-up is a way to express yourself to the world – and I really wanted to be vulnerable. In a fashion sense, that really felt like a bold move to me. I just had this moment where I thought, ‘What am I doing? I have got to get off this crazy train. Why am I trying to keep up with the Joneses? You know, I’m 57 years old. I’m not 20 anymore.’ I just decided, that’s it.”

Anderson chose overnight to stop wearing make-up, paring her look right back, and moving away from the Pamela Anderson that everyone had known in her almost four decades in the spotlight. She was leaving a character behind.

“It felt a bit like jumping into the abyss – but it really resonated with people,” she says. “I wasn’t expecting it to and I wasn’t doing it for anyone else, but it’s been such a positive journey. People come up to me now and say: ‘I never really liked you before, but I actually love you now.’”

Anderson has had such an overwhelmingly positive response – fans have praised her for showing her imperfections and for encouraging others to embrace their natural beauty. And, she has been propelled back into the spotlight as a whole other generation has got to know her, leading to new and exciting opportunities. This includes being made the global ambassador for Danish jewellery label Pandora, a brand that she says really resonates with who she is.

“It genuinely feels like a perfect fit – the sustainability angle is very important to me,” she explains. “I’ve always looked for brands that are cruelty-free and prioritise sustainability. I always think that compassion is sexy and sensual and romantic – when you are choosing what you buy, it is a radical move to opt for the more sustainable option. That was definitely the case in the past at least – now it might be more commonplace, but it is something I have been doing for 30 years, back when it was just annoying to be asking people if something was cruelty-free.”

Anderson particularly loves Pandora’s lab-grown diamonds for this reason – “You literally cannot tell the difference, so why not buy the more sustainable option?” – but she also says that she feels more comfortable fronting a label that is accessible.

“I have always been a little nervous wearing super expensive jewellery – it just wasn’t me. I like that this is accessible, it’s attainable and it’s still beautiful.”

Our chat took place just a few hours before Anderson attended a celebratory dinner for Pandora during Copenhagen Fashion Week, which she turned into a family affair, inviting her two sons Brandon and Dylan along. She attended wearing a slinky white top and matching trousers, a slicked back ponytail and just a dab of red lipstick. It was not the work of a full glam army.

“I dress myself and I do my own hair and make-up (that is, when I wear any at all),” she explained ahead of the event. “It’s the most freeing, wonderful experience. Of course, when we do photo shoots, there are stylists and make-up artists and all of that, but for real-life events, I just want to keep it very small and do it myself – I’ll just pull my hair back and put on a tiny bit of make-up. The whole glam team thing – it’s just not my style anymore. I have spent so much of my life in a make-up chair and I have missed out on so much.”

Wearing minimal make-up and toning down one’s fashion choices might not seem like a huge statement for some but for Anderson, it’s a shift that is all about authenticity, and sharing a positive message in what is now an overly-filtered ‘perfect’ world.

“I just want to see young people embrace who they really are, to just be themselves. I know that’s a cliché but these are clichés for a reason – it’s actually true. Be who you want to be – I feel like that’s what I am finally doing now.”