Paige has had a busy year as it celebrates 20 years in business and it’s exiting 2024 on a high with a new “special campaign” starring Brit models Amelia and Eliza Spencer.

It’s intended to celebrate its evolution from a denim brand to “a global fashion name for both men and women”. The Spencer twins (daughters of former model Victoria Lockwood) have teamed up with the label to showcase its Winter 2024 Collection. 

The shoot captures the sisters in Paige’s “signature dark romance and French-Western-inspired pieces”, including velvet dresses, luxe outerwear, and leather boots. 

And following the shoot, the Spencers hosted a lunch in London’s Chelsea alongside brand co-founder and creative director Paige Adams-Geller, with guests including Sabrina Elba, Janice Joostema, Valeria Lipovetsky, Sarah Harris of British Vogue, and more.

Paige was founded in 2004 as a denim brand and has expanded into new categories since then. It added swimwear this spring. 

It has also been growing its store footprint, opening only its second international store last month at Bicester Village, the tourist magnet designer outlet village. That followed it opening its first international boutique in autumn 2023, also in the UK, when it debuted on the Kings Road in Chelsea.