Notify raises £1.5m to improve workplace safety with AI

A UK-basedSafety Tech company whose clients include McDonalds, Siemens and the NHS has raised a further £1.5m from Calculus Capital, the North East Venture Fund, supported by the European Regional Development Fund and managed by Mercia Ventures, and private investors.

Notify Technology will use the funding to further enhance its platform with the addition of new AI-powered features and to step up its sales and marketing activities. Notify’s platform enables businesses to digitally record accidents and near misses, complete audits, inspections and risk assessments, manage safety documents and analyse safety data – from one central location.

Designed to improve health and safety at work, it can also be used for environmental and quality management. The platform has been adopted by many high-profile names including Wickes, Travis Perkins and Menzies Distribution and has over 250,000 users worldwide.

Founded in 2017 by Duncan Davies and Andy Dumbell and based in Newcastle, Notify now employs 27 staff. Over the past 18 months, the company increased annual recurring revenue (ARR) by 47%. The latest funding round brings the total it has raised to date to over £7m.

Duncan Davies, co-founder and CEO, commented: “Notify has become the challenger brand in Safety Tech through our approach to service and innovation, delivered by a fantastic team. I’m delighted we’ve been able to raise additional capital from long term investors to support our latest innovations and to continue our growth trajectory. Thousands of organisations are recognising the value of looking after the health, safety and wellbeing of their workforce, and Notify is now perfectly placed to deliver software that drives employee engagement and productivity.”

Richard Moore, Co-head of Investments at Calculus said: “We are excited to support Notify as it continues to develop its customer led Health and Safety software. We have seen the health safety and wellbeing sector become increasingly important to organisations and Notify is at the forefront of innovation in this space. We are pleased to be able to support the Company in its mission to make a billion workers safer, healthier and more productive.”

Natalia Blagburn of Mercia Ventures added: “With businesses facing tighter regulations and rising insurance claims, Notify’s platform helps them manage risks. Incorporating AI will make it even more powerful – transforming safety management from a reactive to a proactive process, and helping businesses prevent accidents rather than just respond to them.”

Womble Bond Dickinson provided legal advice to Notify.

About Notify Technology

Notify, is a digital Safety, Health, Environmental and Quality (SHEQ) management system that is designed to make people healthier and safer at work. It’s easy to use, scales to business needs and is highly secure. The solution enables organisations to digitally capture incidents, create dynamic audits, checklists and inspections, and centralise risk assessments, method statements and safety documentation.

About Mercia Ventures

Mercia Ventures is a proactive venture capital investor focused on being the first-choice partner for growth. Mercia Ventures makes equity investments of up to £10million across all sectors, with specialisms in Software, Consumer, Healthcare and Deep Tech. 

Mercia Ventures is part of Mercia Asset Management PLC and sits alongside its wider private equity, debt and proprietary balance sheet capital operations. The Group has 11 offices in the UK and Mercia Ventures’ national footprint and 48 strong investment team draws on their experiences as founders, PhD scientists, software engineers, corporate financiers and management consultants to help our partner companies successfully achieve their ambitions. Mercia Asset Management PLC currently has c.£1.4billion of assets under management and, since its IPO in December 2014, has a portfolio of over 400 start-ups from pre-seed to Series B. Mercia Asset Management PLC is quoted on AIM with the epic “MERC”.

The Group raises its own Venture Capital Trusts (VCTs) and Enterprise Investment Scheme (EIS) Funds and details about open offers can be found through Mercia’s website.

Mercia Asset Management PLC is quoted on AIM with the epic “MERC” and includes the following wholly owned subsidiaries –

• Mercia Fund Management Limited is authorised and regulated by the FCA under firm reference number 524856
• Enterprise Ventures Limited is authorised and regulated by the FCA under firm reference number 183363
• EV Business Loans Limited is authorised and regulated by the FCA under firm reference number 443560

www.mercia.co.uk

About The North East Fund

The North East Fund is a suite of five venture capital and loan funds which was established in April 2018, to invest £130m in around 600 North East businesses in the period to December 2023.  The fund managers provide business development advice and investment finance to small and medium sized enterprises based in the seven Local Authority areas of North East England: Northumberland, North Tyneside, Newcastle, South Tyneside, Gateshead Sunderland and County Durham.  The programme encourages investment in and the commercialisation of new technologies, including low carbon technologies, as well as stimulating new business creation, private investment and entrepreneurialism in the North East, with a view to creating over 2,500 new jobs.  The North East Fund has overall responsibility for the programme, which is delivered through five separate funds, each managed by independent, FCA regulated fund managers.  Details of these, and up to date information on the progress of the programme, is available on The North East Fund’s website: www.northeastfund.org

The North East Fund has been established with funding from the North East of England European Regional Development Fund programme, the European Investment Bank and from returns on previous North East based, publicly supported investment funds.  It is jointly owned by the seven North East local authorities.

About the European Regional Development Fund

The North East Fund will receive up to £66,500,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  The Department for Levelling Up, Housing and Communities is the Managing Authority for European Regional Development Fund.  Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

About the European Investment Bank

The European Investment Bank (EIB) will lend up to £60,000,000 to the North East Fund programme.  The European Investment Bank is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.  For more information, visit: http://www.eib.org/about/index.htm