Norway is undoubtedly an EV pioneer, but this electric revolution has been three decades in the making.

“It started already in the early 1990s,” says Christina Bu, the secretary general of the Norwegian EV Association, as she took me for a spin around Oslo in an electric minivan.

“Little by little taxing petrol and diesel engine cars more, so they have become a lot more expensive to purchase, whereas electric cars have been exempted from taxes.”

The support for electric vehicles was first introduced to help two Norwegian manufacturers of early EVs, the Buddy (previously Kewet) and TH!NK City. While they went out of business, the incentives for greener vehicles remained.

“It’s our goal to see that it’s always a good and viable choice, to choose zero emission,” says Norway’s Deputy Transport Minister, Cecilie Knibe Kroglund.

Even though it’s a major oil and gas producer, Norway aims for all new cars sold to be “zero emission”, starting at some point in 2025. A non-binding goal was set back in 2017, and that milestone now lies within reach.

“We are closing up on the target, and I think that we will reach that goal,” adds Kroglund. “I think we have already made the transition for passengers cars.”