What better way to celebrate the 40th anniversary of North Face’s classic Mountain Jacket by also tying it to an all-new 2025 collection and a global campaign featuring a new face for the brand, British singer/songwriter Griff.

The just-launched collection and campaign features a new iteration of the Mountain Jacket, bringing together tried-and-tested styles with outdoor-ready technology, it said.
 
Through the decades, it said the jacket’s “timeless design” has evolved with the “best in technology and utilitarian craft” now featuring the latest DryVent Mono technology.

The collection includes two standout jackets: Mountain Jacket DryVent Mono (£225), made with a 100% recycled fabric with a waterproof, seam-sealed, mono-material construction; and Mountain Jacket Gore-Tex (£425) for alpine performance, featuring waterproofing, pit zips, and alpine pockets.
 
The collection “builds on its storied legacy with advancements in protection, sustainability, and performance, offering unparalleled versatility for both mountain and city adventures”, we’re told.
 
Fronting the Mountain Jacket campaign, Griff adds her “creative ethos, bound by her candid songwriting about self-discovery and personal evolution” to bolster The North Face’s commitment to “elevating emerging talent, and the Mountain Jacket’s roots in creativity”.
 
Griff is also joined in the campaign by The North Face athletes snowboarder Blake Paul and freeride skier Dennis Ranalter.