SYKY has launched a digital-first editorial project led by the brand’s artistic director, Nicola Formichetti. The next-gen luxury digital fashion platform for “buying, selling, and curating digital-physical pieces from the best designers working today” has unveiled SYKY Magazine, a short-form online publication. It’s “an extension of the brand’s mission to bring the future of a fully digital, physical, and augmented reality of fashion to life”. 

The company was founded in 2023 by “luxury fashion expert and industry leader in digital commerce, technology, brand strategy, and marketing” Alice Delahunt. Multi-hyphenate creative Formichetti joined in January 2024 as artistic director.

We’re told that “together the pair are pursuing creative endeavours and fashion collaborations to create new synergies between established luxury brands and the next generation of physical and digital designers”. 

And the latest manifestation of this is the magazine. Formichetti said it’s “an extension of our larger vision for the future of fashion. Technology is a powerful tool that offers designers limitless creativity. With this editorial project, we hope to demonstrate to those who are curious about digital fashion, or who may be new to this realm, how they can enter the digital space; and to provide another platform for digital creators to share their work, positioning them as tastemakers and leaders of this new frontier.”

The company said the magazine “offers a platform for emerging talents to make an impact in the luxury fashion industry by blending digital innovation with high-impact storytelling to elevate their work globally”.

The just-launched inaugural issue features work from multidisciplinary artist Yasmin Gross, whose AI-driven designs explore natural elements and the human form.

Under Formichetti’s creative direction, “Gross reimagines award-winning designer Kate Barton’s signature metallic textures and water motifs in two special-edition digital covers, seamlessly blending digital storytelling with physical design”.

Every cover of the debut issue and future editions will be available to collect exclusively on SYKY.com for a limited time after publication.