Next has launched its new online platform, Seasons, in the UK.

• Seasons offers a curated range of luxury brands, including Ganni and Veja.
• CEO Simon Wolfson cites a significant interest in premium products.
• The platform provides next-day delivery and multiple return options.
• Brand Director Jade Taylor emphasises high-quality service and timeless style.

Next has introduced an exclusive online platform named Seasons to serve aspirational consumers in the UK market. Recognising the demand for premium fashion, this launch on 31 October is set to offer a tailored selection of luxury brands. Seasons aims to cater to the style-conscious customers seeking high-end fashion choices.

Among the illustrious brands featured are Ganni, Joseph, Rixo, and Veja, along with Marc Jacobs, By Malene Birger, Completed Works, and Nanushka. This diverse collection promises consumers a wide array of options in contemporary fashion.

Simon Wolfson, the CEO, articulated the company’s strategy to capture the interest of their sizeable customer base who are inclined towards premium products. He expressed confidence in the platform’s ability to meet these customers’ needs more effectively than before.

The infrastructure backing Seasons includes next-day delivery services, along with over 500 national collection and return points, and the convenience of home collection returns. Such logistical support is designed to enhance the purchasing experience, making it seamless and efficient.

Jade Taylor, Brand Director at Seasons, highlighted the focus on investment-worthy pieces and a high-quality service model. She noted the platform’s mission to help customers navigate the fast-paced fashion trends, offering guides and selections tailored to individual tastes.

Seasons is poised to redefine luxury fashion shopping for UK consumers with its premium offerings and efficient service.