Swedish children’s clothing/lifestyle brand Newbie is back in expansion mode with three more stores opening across the next month.

The first opening is in London’s Canary Wharf on Thursday (26 September), followed by a new store in Brent Cross (17 October) and then Guildford (31 October).

That will take its tally to seven stores in the UK, “reflecting the brand’s commitment to growth in a market that shows significant potential”. 

This move also aligns with the brand’s broader expansion strategy to enhance its footprint in the European market, it noted. 

Newbie said it offers a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette “inspired by nature with a clear focus on sustainability”. 

In addition to children’s clothing, Newbie also offers a Newbie Woman collection, providing matching outfits for mothers and children, “enhancing the brand’s appeal to families”. There’s also a pre-owned recycled clothing section and a Newbie Room Collection featuring storage solutions and decorative items.

Vice-president Thomas Kusoffsky said: “We recognise the substantial opportunity within the British market, where Newbie has garnered a strong reputation. Our timeless and nostalgic designs resonate well with customers, alongside our commitment to sustainability.”

He added: “The new stores are crucial to our growth strategy, and we will continue to focus on expanding our presence in the London area while enhancing our online business across the UK.”