Ebebek opened its doors in Lakeside shopping centre today, packed with thousands of carefully selected baby care essentials, clothes and toys.

The store also features a team of “babyologists” – friendly baby experts available to offer advice, share knowledge, and help parents and caregivers make informed choices.

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Howard Oldstein, centre director at the West Thurrock centre, said: “We are absolutely delighted to welcome Ebebek UK to the mix of more than 220 brands at Lakeside.

“As the first store of its kind in the UK, we’re excited to offer our customers access to its exclusive products and expert advice. We know our community will love this new addition, and we can’t wait to see families enjoying everything Ebebek UK has to offer.”

Shoppers can expect a wide range of top global brands alongside Ebebek’s own exclusive, in-house collections at the new store.

Halil Erdogmus, director of Ebebek, added: “We are so excited to be opening our first UK store in Lakeside. The new location is an important part of our brands expansion as we pursue our goal of becoming the go-to shopping destination for UK families.”