Luxury fashion marketplace Farfetch has unveiled its AW24 campaign as it continues its evolution under new owner Coupang.

We’e told the campaign “showcases a diverse and influential cast. This range of characters are able to express their own sense of style and individuality, made possible by Farfetch’s unmatched selection of pieces”.

The cast has been drawn from various fields — as well as models it includes actors, a stylist, a chef, a photographer and a designer — as the e-tailer aims to provide “a glimpse of the diverse personas and styles that represent Farfetch’s community of tastemakers”.

Set in New York and “spotlighting real individuals”, the campaign celebrates key seasonal pieces from “cosy knits, sumptuous fabrics, statement pieces and wardrobe essentials”. 

It’s all about there being “something for everyone”.

Along with the still images, there are behind-the-scenes videos and individual interviews of talent featured in the campaign, all going live from 9 September.

The imagery was shot by Tom Kneller with Charlie Miles as creative director plus Celenie Seidel as womenswear fashion director and Luke Raymond in the same role for menswear.

Under the tag “Farfetchit” we see model, actress and designer Blue Lindeberg; photographer Diana Bartlett; model and actress Dilone; models Giancarlos, Julez Smith and Lou Lou Westlake; model and actor Luca Fersko; stylist Marcus Allen; and chef Pierce Abernathy.