Retail intelligence platform Narvar has announced the promotion of Anisa Kumar to the role of CEO, effective immediately, following founder Amit Sharma’s decision to move to a long-term advisory role. 

Kumar joined the San Francisco-based company in late 2021 as chief customer officer. Since then, she has played a pivotal role in shaping Narvar’s customer success, services, and logistics operations, enabling retail partners to deliver post-purchase experiences that drive revenue, increase customer lifetime value (CLTV), and improve operational efficiencies, according to a press release.

“I’m honored to have the opportunity to lead Narvar’s next stage of growth and I look forward to building on Amit’s legacy of leadership and innovation in creating the post-purchase category,” said Kumar.

“As CCO, I’ve been laser-focused on our customers and understanding their needs and priorities. As CEO, I’ll build on this foundation by harnessing AI and data intelligence to not only streamline operations but also transform every post-purchase interaction into a growth opportunity—driving customer loyalty, retention, and revenue.”

Kumar boasts more than two decades of experience in operations, digital, and management senior roles at Levi’s, Walmart, Target, and Mervyn’s. Prior to Narvar, she served as SVP and managing director at Levi’s, where she played a pivotal role in the company’s IPO and oversaw the US direct-to-consumer business, managing over 200 stores, e-commerce, the Levi’s app, omnichannel operations, and consumer-facing innovation. 

“It’s been a privilege and a pleasure to build Narvar from a mere concept to a market leader,” said Sharma, who founded Narvar in 2012.

“This is the perfect time in our company’s evolution to pass the reins and I could not be more confident in Anisa’s ability to carry the torch forward. I want to express my gratitude to every Narvar team member, customer, and partner who has played an instrumental role in shaping my journey thus far. Together, we’ve built something truly special.”

Narvar currently collaborates with over 1,500 retailers including Levi’s, LVMH, Sephora, and Warby Parker, providing order tracking, returns and customer care services.