A year after celebrating the 50th anniversary of the original Yellow Boot, a recent collaboration with Louis Vuitton and a runway show last January at Paris Fashion Week, Timberland today unveils its brand new global campaign entitled “Iconic”.

To make a lasting impression and showcase individual originality, Timberland has enlisted four celebrities, including Naomi Campbell, shot naked by British photographer Jamie Morgan, with a simple message: authenticity and originality.
 
Three other personalities also appear, including singer and songwriter Teddy Swims, artist Slawn and model, poet and activist for non-binary and trans visibility Kai-Isaiah Jamal, all described as an icon of their generation.
 
 “If I were going to call myself an icon, it would be because of my authenticity,” says Swims. “I try to be authentic and vulnerable. I think that’s an iconic thing.” About the Original Yellow Boot, he adds: “Through the generations, it’s been consistent. It’s a powerful boot that represents style in such a way that never changes. It’s always fresh no matter what year it is, no matter what you put on.”

Jamie Morgan chose to photograph the campaign in a monochrome palette, a deliberate nod to timelessness and authenticity, bringing the focus solely on the essence of the individual and enduring allure of the Original Yellow Boot. “The word ‘iconic’ is overused these days and can only be truly earned over a long period of time,” says Morgan. “Timberland boots have earned that status. They have been adopted by so many different subcultures over the years and are still at the forefront of fashion style, so yeh, definitely iconic!”
 
“We’ve seen tremendous energy behind the brand since our anniversary, with several luxury collaborations this year alone,” explains Maisie Willoughby, Timberland’s new marketing director. “The Iconic campaign is an extension of that energy, signifying a fresh direction for the brand and fueling our status as the arbiter of boot culture. This campaign is incredibly bold and authentic, and Timberland has always been about embracing originality; and what is more iconic than the famous ‘Original Yellow Boot’?”
 
The Iconic campaign, which celebrates the heritage of the Original Yellow Boot and the resilience of icons, will come to life through powerful OOH, digital, social media activations and events in iconic locations around the world.

Launched in 1973 to cope with the harsh New England weather, Timberland’s Orignal Yellow Boot became an icon of the hip-hop and rap movement in the 90s before establishing itself as a wardrobe classic. The company is based in Stratham, New Hampshire, USA, with international headquarters in Stabio (Switzerland) and Shanghai.