Digital retail group N Brown has appointed Motel as the creative agency for its three strategic brands, Jacamo, JD Williams and Simply Be.

The appointed follows a creative review as part of the group’s increased investment into raising the visibility of its differentiated brand portfolio.

“Motel demonstrated a clear passion for N Brown’s strategic brands and its ability to produce memorable and impactful campaigns”, the retail group said of its chosen agency. 

In partnership with N Brown’s in-house teams, “Motel will help to bring to life the unique propositions of the Group’s brands and drive the next phase of growth across all three brands”, it added.
 
The JD Williams brand has been continuing its drive “to take a stand against the ‘invisibility’ of midlife women” with the help of its new brand ambassador Gok Wan, while Simply Be has just unveiled a fresh new strategic direction with significant investment behind a new AW24 campaign “as it strives to become the UK’s #1 inclusive fashion brand for women”.

Jacamo meanwhile, also continues with its ‘Men’s Style. Sorted.’ campaign, aiming to take on the new season with confidence and build fashion relevance among all men.

Sam Walker, group marketing and creative director at N Brown, said: “We received an incredibly strong set of responses and it was a hard-fought pitch process that eventually led us to choosing Motel as our partner.

“We’re delighted to be moving forward with Motel as we work to create inspiring new campaigns for our customers. As we enter this next phase, we’re confident that our partnership will allow us to connect further with our customers, serve the under-served and continue to democratise fashion.”