YNAP’s men’s high-end online fashion platform Mr Porter has launched its first campaign of 2025, for the ‘The New Essentials’ collection. 

As the name suggests, it’s a campaign that focuses on a curated collection of new-season essentials, “designed for the ultimate capsule wardrobe that effortlessly blends modern tailoring with elevated staples”, we’re told.

The campaign also champions “key investment pieces” featuring star brands such as Bottega Veneta and Saint Laurent, as well as “customer favourites” such as Mr P and The Elder Statesman. It comes in a 44-piece edit to provide those essentials, which includes the “sharp tailoring” of Saman Amel suiting to the “effortless cool” of Saint Laurent denim.

It’s also accompanied by outerwear and knitwear from Stòffa and Bode, along with accessories from Tom Ford, Drake’s and Métier.

“This campaign underscores Mr Porter’s position as the men’s luxury style destination, showcasing unrivalled seasonal updates and reaffirming its unparalleled expertise in curating exceptionally crafted pieces from the world’s most coveted designers,” the retailer said.

The inclusion of Tom Ford accessories in the offer is also key and it comes after the brand exclusively collaboration with Mr Porter in November to feature its men’s evening capsules in time for the festive season.