Published
November 8, 2024
Fashion brand and retailer Monsoon is diving into party season with a new limited-edition collection of partywear co-created by “designer and tastemaker” Sarah Corbett-Winder.
The offer has just launched and features five staple partywear pieces plus accessories, “inspired by Corbett-Winder’s unique personal style”.
It’s a particularly significant launch for the label as it’s the brand’s first full design partnership with a stylist and creator.
So what does the offer include? There’s a two-piece tuxedo-inspired suit adorned with chocolate sequins and trimmed with deep brown satin; a feather-trimmed scarlet co-ord; and an olive-green velvet jumpsuit with detachable oversized bow.
The retailer’s creative director Caroline Jackson said its signature luxe partywear, with velvet, sequins and satin “sell well for us year on year” so it will be interesting to see the response it gets to such an offer from a named collaborator.
Monsoon has bounced back from its problems of the last decade and early in this decade when the pandemic hit its trade hard. The company has been opening new concept stores, including a move into travel-focused locations.
Despite the latest results from its parent company Adena showing a sales dip in the year to summer 2023 as the enture industry struggled during the cost of living crisis, it’s been heading in generally the right direction.
As well as the new stores, it has invested in its digital ops and this appears to have paid off with increases in this area.
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