Published
January 19, 2025
Australian ready-to-wear label Posse has teamed up with luxury retailer Moda Operandi to launch an exclusive capsule collection.
Curated under the creative direction of Posse’s founder Danielle Mulham, the collection features airy ensembles, delicate sheer knitwear, and signature Posse staples, in a neutral color palette. Sustainability is at the heart of the capsule, with pieces made from European flax linen (OEKO-TEX Standard), BCI-certified cotton, and innovative blends like Tencel/Wool and Viscose/Polyester.
The collection, inspired by the signature “Moda girl” aesthetic, launches with a campaign shot in Aix-en-Provence, France.
“We are thrilled to launch this exclusive capsule with Posse this January, offering the Moda Operandi client a fresh wardrobing capsule for vacation and spring dressing at a great price point,” said Marc Rofsky, buying director, Moda Operandi.
“The capsule, featuring 16 styles, follows a smaller exclusive drop we launched for holiday and preludes future collaborations in 2025. Moda collaborated closely with Dani throughout the design and development process, ensuring that the colors, fabrication, and silhouettes offered will both resonate with our client and her lifestyle during this time of the year, offer exciting newness, and continue the brand’s narrative.”
The collaboration celebrates a long-standing partnership between the two brands, with Moda Operandi serving as Posse’s first U.S. retailer in 2020. In fact, Posse has a history of designing bespoke pieces for Moda Operandi, including the viral white linen set famously worn by Sofia Richie.
“This collaboration with Moda Operandi is incredibly special to us. As our very first U.S. retailer, Moda has played such an integral role in Posse’s journey, and launching this exclusive capsule together feels like a celebration of our partnership to date,” said Mulham.
“It’s an exciting opportunity to connect even more deeply with the Moda community, and I couldn’t be more thrilled to see this collection come to life.”
The capsule is available exclusively on Moda Operandi and Posse’s websites, with price points ranging from $229 to $350.
Copyright © 2025 FashionNetwork.com All rights reserved.