Germany’s leading sports nutrition brand, Elite Sports Nutrition (ESN), has launched a major awareness campaign in the UK.

It’s partnered with Manchester OOH specialist, Excite OOH and Make Agency to work on the athlete-focused creative, which is its first entry into the UK market.

“This campaign represents a significant milestone in ESN’s international expansion strategy,” said Sophia Beese, UK Country Lead at ESN. 

“By partnering with Make  Agency and Excite OOH, we’re bringing our ‘Made by Athletes for Athletes’ philosophy to the UK market, emphasising our commitment to quality, innovation, and superior taste.”

At the centre of the campaign will be an “extensive” out of home execution across major cities, including Manchester, Glasgow and Leeds. This features large-format building banners, London Underground cross-track posters, bus wraps and digital street furniture.

These will all be positioned near gyms, fitness centres and high football urban locations. 

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“Our strategic approach ensures ESN’s message reaches their core audience at scale. The combination of premium large-format sites and targeted digital OOH near fitness locations creates an unmissable presence in environments where athletes and fitness enthusiasts live and train,” explained Elliot Ward, Founder at Excite OOH.

Digital and social media activation will amplify the campaign through ESN’s roster of UK athlete ambassadors including Charlotte Lamb and Jeffrey Gruszka.