On Saturday March 1, 16 years after opening at 111 boulevard Beaumarchais in the Parisian district of Haut-Marais, pioneering concept store Merci has inaugurated a second address in the French capital, at 19 rue de Richelieu.

The new store, labelled Merci2, occupies the premises of a former post office, and adopts the same  winning formula of the first Merci store, offering a mix of fashion, home decoration, lifestyle products and gourmet food.   

Merci2 is located a stone’s throw from the Louvre Museum, and benefits from the growing footfall in that section of rue de Richelieu. The Rivedroit Paris and La Bonne Brosse brands have recently opened stores nearby.

Merci was created in March 2009 by Bernard and Marie-France Cohen, founders of premium childrenswear brand Bonpoint. In 2013, Merci was sold to HGD, the family holding company of the Gerbi family, founder of the Gérard Darel brand.