ME+EM has opened its first official flagship store in the heart of London’s Marylebone Village. The 3,826 sq ft space at 4-5 Marylebone High Street, is the largest of the contemporary luxury label’s eight UK stores.

It’s been designed in collaboration with British designers Tina Vaia and Ed Milton and is a “fusion of traditional and modern British design sensibilities, featuring luxury fabrics, expert construction and intelligent design”.

The company said “juxtapositions are at its heart; an antique mahogany table base is offset with a modern glass top, and in reference to Joseph Albers’ ‘Homage to the Square’, the colour palette mixes neutrals with mustard tones, layered with different materials and textures to echo the clashing textures found within ME+EM’s collections”. 

British “design typologies” are also found in the custom stone floor, which very subtly merges a traditional Victorian chequerboard with 1970s-style crazy paving. Seventies-style tiled tables in deep green and yellow hues, also “pay homage to iconic traditional British pub tiles”.

The building was previously a bank and the company said it has honoured this heritage with circular banquette seating that wraps around structural pillars and dark wooden furniture that “evokes the feeling of a historic grand banking hall”. 

An oak bobbin rail made from the wood of trees that have fallen in and around London will be used to display hero looks from ME+EM’s monthly curated edits. 

For November, that mean velvet, tulle and sequin partywear, the label’s first collection of evening bags, classic printed dresses and soft argyle knits in British wool and cashmere.

The company achieved sales of £120 million in the year to January with the business seeing sustained global growth. The flagship opening follows three store openings in North America in early 2024, with a fourth due to open in Dallas, Texas, in December.