Matalan believes its customers are “the everyday family heroes” so the value fashion and homewares retailer is honouring all of them in its just-launched Christmas ad campaign.

Celebrating “the reality of familiar family moments”, the campaign sits under the retailer’s recently launched brand platform ‘We Get It, We’ve Got You!’

In the 30-second spot, which launched during ITV’s Emmerdale and Married at First Sight ‘ we are introduced to the The Mellings, a family of five “striding into Christmas in their best party gear”. 

However, those perfect party moments are interrupted by the more relatable everyday scenarios, from tantrums over board games, to running out of festive wrapping at the last minute.
 
Running through December across ITV, C4, Sky and Digital TV channels, the campaign “brings humour to the forefront” with Matalan reminding us “not to get too wrapped up in the big day”. 

It underscores “those little moments along the way that make Christmas such a special time of year”. From the first chocolate unwrapped, the children fighting over the last cheese and pineapple stick, to the gingerbread house that’s taken its toll on the kitchen, collapsing. 

Charlotte Dewhurst, director of marketing at Matalan said: “I think we can all relate to the Mellings where the realities of getting everyone picture perfect at Christmas time are the parts that don’t make it to Instagram! But at Matalan we get it and we’ve got our customers during this fun but hectic season.

“And finally we couldn’t miss the opportunity to give Mat & Alan (our two social media star colleagues who went viral this Summer) their very own cameo — see if you can spot them?”