American cosmetics company Markwins Beauty Brands announced on Tuesday the appointment of Sarah Schneider to the role of chief commercial officer, effective February 3.

In her new role, Schneider will lead the Californian firm’s commercial strategy, as the company looks to drive sales growth, improv margins, and achieve market share targets across the beauty sector.

​”I’m thrilled to join Markwins Beauty Brands and work alongside such a dynamic and passionate team,” said Schneider. “I look forward to partnering with our retail customers to drive innovation, grow and elevate the color cosmetics category, and continue to deliver products that inspire and excite consumers. With Markwins’ incredible legacy and momentum, I’m eager to contribute to the next phase of growth.”

A beauty and consumer goods veteran with over 20 years of experience in commercial management, Schneider’s professional history includes respective stints at American corporate giants Reckitt and Revlon, where she led commercial teams and built relationships with key customers, as well as managing P&Ls, and delivering long-term results across all areas of the business.

​”We are delighted to welcome Sarah to the Markwins team,” said Alice Chen, co-wwner and CMO, Markwins Beauty Brands.

“Not only does she bring a wealth of experience in accelerating growth and shaping strategy, Sarah’s character embodies Markwins’ entrepreneurial spirit and culture as championed by our founders Eric and Lina Chen. We are also proud to continue to elevate women in executive roles at Markwins and are confident Sarah will have an instrumental impact on our team, our customers, and our future success.”

Founded in Los Angeles by CEO Eric Chen over 35 years ago, Markwins Beauty Brands is manufacturer of color cosmetics, cosmetic accessories, and beauty collections. Its brand portfolio includes Wet n Wild, Physicians Formula, Lorac, Bonne Bell, Lip Smacker, The Color Workshop, The Color Institute, Black Radiance, and Pop, among many other internal brands and licensing deals.